When we think about perfumes, alcohol is usually the first thing that comes to mind. Although traditionally, water perfumes have been the norm, water still remains an anomaly in modern perfumery. We are here to change that!
Our innovation has resulted in an advanced formulation of water-based perfumes, replacing alcohol with water and although this is an extremely difficult formulation to master, when done right, is the perfect alternative to alcohol-based perfumes.
No Ethyl Alcohol. No SD Alcohol. No Parabens
A more respectful experience on your skin, body and mind...
The prolonged use of ethyl & denatured alcohol has been proven to cause skin irritation and dryness by stripping moisture off the skin. Water perfumes, alternatively, add an instant layer of hydration, perfect for allergy sufferers or those with sensitive skin needs. No animal-derived ingredients means that our fragrances are not only completely Vegan friendly but also 100% Halal.
A better, more wholesome olfactory experience.
Are you a perfume lover but can't stand the fizzy sensation of alcohol in your nose or its overpowering cloudiness after spraying? If yes, water-based perfumes are your new best friend! Experience a wholesome olfactory experience, with all the scent notes unfolding immediately from the minute the fragrance touches your skin, without the overpowering smell of alcohol. With our revolutionary formulation, you will notice that the top notes will linger for much longer on your skin...
Versatility at its finest.
No alcohol means that water perfumes can be used on your skin, clothes and your hair too! Need an added touch of scent in your hair? We recommend spraying generously into the air in front of you and walking into the cloud of fragrance, letting the mist fall onto you evenly.
Better for you, better for the planet.